Problem: Client wanted to create a landing page to drive a more appropriate audience to her website. She only served a small regional area and her services were highly specialized—and often misunderstood.
Action: Interview client, Keyword Research, Determining benefits to best describe her unique business.
Results: Client had a landing page that captured the essence of her business and got traffic from the region she served.
Problem: Client quickly put together copy for his small business website that he knew needed work. Client stopped working with his web developer which created limitations in how copy could be presented.
Action: Client interview, keyword research, troubleshooting where copy can be placed.
Results: Website copy better described the warm, all-inclusive nature of his business. SEO optimization helped drive more customers to his website.
Problem: Client needed an About Me page for his coaching business that captured the essence of his personality.
Action: Through a client interview, reviewing an onboarding questionnaire, viewing other content on his website, and determining what info the client wanted included, copy for the About Me page was created.
Results: Client now has a page to help share his story, make connections with potential prospects, and illustrate what makes him unique.
An About Me page is so important for your website. People want to know who is behind the product or service being offered. And it’s a chance to stand out and make connections.
Problem: Client wanted an article explaining what structured data was, how it helps with SEO, and where to get assistance when looking for help with structured data and SEO. (Her business...of course!)
Action: Researched structured data, broke it down so business owners who aren’t necessarily tech-savvy could understand, and provided copy with a clear CTA.
Results: Delivered a clear, concise article about the importance of structured data and how business owners could get additional support for their SEO and web page needs.
One of the best parts of writing is learning about subjects I wouldn’t typically explore on my own. And then making the copy accessible and understandable for those who aren’t experts. Of course, it’s always great to steer someone who isn’t willing to take on something like incorporating structured data in their website to a client’s business.
I love working with different industries. Writing copy for an industry I’m not well-versed in has it’s advantages. If I’m approaching a subject as a “newbie” I know what questions, concerns, and troubles other people searching for information could be dealing with.
Afflatus Media
Problem: Client was too busy to use his email list to help build his business.
Action: Monthly short interviews with the client to grab information to include in the newsletter. Crafting a brief, flowing newsletter his customers can use as a resource.
Result: Increased attendance at his events and more inquires other offerings he provided customers.
Problem: Client needed copy for a print brochure to hand out at the office or networking/marketing events.
Action: Discussed the project with the client about the information that needed to be in, offered suggestions based on my experience working in the mental health sector, created copy.
Results: Client has clear, concise copy in her brochure to give information to those considering her services.
Print’s still alive! And it actually comes in handy! Each print medium has advantages and limitations. Great copy, of course, brings life to printed materials.
Problem: Client needed a series of emails to welcome new individuals that signed up for her email list and promote a high-ticket coaching program.
Action: Created content based on what message we wanted each email to convey. Since I had experience working with this client in the past, I knew quite a bit about her voice and business.
Results: Email campaigns had a high open rate and low unsubscribe rate. New members got more information about a mentorship program and there was some click-through to learn more. Here are a couple emails we used.
Email is not dead! Build your email list! You own it. Changes with privacy, social media, and online ads are challenging digital marketers. Your email list has warm prospects that already know you. Engage them!
Problem: Client needed web copy geared towards caregivers about how her company provides high-quality products for incontinence needs and why quality is important.
Action: Interview with client, researched industry and competitors, keyword research, and bounced some ideas off of her (I used to work in a long-term care setting...I’ve learned a thing or two about incontinence).
Results: Delivered an article to help caregivers understand that their loved one could live with dignity, comfort, and a better quality of life--while make caregiving a lot easier--with better quality incontinence products.
One interesting challenge of this project was “adult diapers” and phrases like that ranked high in search results. But...the client did not like using the word diapers when referring to adults. Needed to use a little creativity to get those keywords into the copy so people searching for this type of information could actually find the client’s page.
Problem: Client needed an article written about how their law firm is bi-lingual and can help individuals who don’t speak English.
Action: Created content conveying this information while addressing some of the struggles those that aren’t native English people have when accessing legal services.
Results: Informative article--with some SEO sprinkled in--and a clear call to action for those interested in legal services.
Did this article change the world? Not that I heard. Did it maybe help someone out looking for legal services? I’d like to think so.
Yeah, I get the irony...how can someone who can’t speak English read an English article? WELL...maybe a neighbor or friend read it and then told the injured individual. It could happen.
Creating social media content with a businesses unique voice and goals in mind.
Here are some examples.
If this portfolio was a Greatest Hits album...here’s a bonus track. Maybe not as good as the songs you love, but it delivers some kind of insight into the band’s creative process.
Why did I include this piece?
It illustrates an important point.
We live in an age where eye-catching headlines get clicks. Headlines (and email subject lines) are the gateway to content. Make a headline that interests your audience, they start reading the rest.
Want to alienate and lose the trust of your audience? Create a headline with content that doesn’t deliver as promised.
“7 Facts About Strep Throat You Should Know”
How many facts did I include? You guessed it...7.
Don’t disappoint your audience with a misleading headline or email subject.
Another bonus track...but more insight into potential.
Everyday, we have the opportunity to make connections. These connections can promote what we’re doing in organic--does the word “FREE” sound better--ways?
I was approached with an opportunity to promote my blog with a guest post. It was also a great chance to share information with individuals that may be interested in the topic.
When you put yourself out there in different ways--as an individual or business--you’re creating opportunities for more connections.
Now That You Saw Some Work…Learn a Bit More About Me.